Get Lucky this Month!

With St. Patrick’s Day coming, now is the perfect time to talk about Lucky Brand jeans! It was also 20 years ago that Lucky Brand shipped their first order of jeans. With the love of rock and roll and denim, founders and childhood friends Gene Montesano and Barry Perlman started their jeans business in 1974 at the height of the hippie era and created their line of washed jeans- their labor of love which would occur late at night in a Florida laundry mat! Their secret to great washed jeans were coins and bleach thrown into the wash. Gene moved to L.A. in 1978 and started Bongo Jeans with partner Michael Caruso growing it into a multi-million dollar company. Then, in 1990, Gene left Bongo to launch his dream, Lucky Brand and had Barry join him. Their goal was to create a denim company without compromise and about great quality and good humor. With their attention to fit, “Lucky You” became their message which can still be seen on every pair. What I love about them besides their fit is that they keep their prices pretty affordable. We have had a few listed here at myXjeans. Here are my favorite Lucky boyfriend jeans. May the luck of the Irish be with you this week.  xoxo Jean X.